Website Marketing Strategies and Artforms

Online Website Marketing Strategy Analysis: Web Design Firms and Why They Suck
The most important question you can possibly ask about a web site is precisely the same question that is completely ignored by the types of people that are trying to sell you their web design services. It’s so basic, so absolutely essential, that you [...]

Online Website Marketing Strategy Analysis: Web Design Firms and Why They Suck

The most important question you can possibly ask about a web site is precisely the same question that is completely ignored by the types of people that are trying to sell you their web design services. It’s so basic, so absolutely essential, that you hardly even realize that it’s been neglected. It is literally the key to success on the Internet. It is the foundation of all website marketing strategies.
Why would anyone go there?

You would hope, if you were setting up a website for your business, that people would visit it in droves simply because they were interested in the product or service you were offering. But the web is worldwide, and because of the sheer breadth and depth of offerings, the chances are slim that the arrival of your web presence will be met with anything resembling fanfare. More likely, you will be another drop in an ocean full of drops. Merely setting up shop is not enough.

The Online Website Marketing Strategies They Don’t Want You To Know

Their business is not to build sites that actually work, but rather to build your site as rapidly as possible, and while utilizing as few of their own resources as possible. There’s a term for these design firms. Site Mills. And nearly every company out there today lives and dies by the same principle: throw together something that looks relatively good, and that seems relatively functional. Make you feel like you got a deal.
The missing ingredient

Most business owners never realize why their sites don’t produce the results that were expected. Most never understand why they never make a dime on the web, never attract one new customer. The missing ingredient is the thing that enticed people to use the web in the first place: content. Without content the search engines will never index you, the customers will never find you, and even the people you tell in person to go to your web site won’t stick around.
What is content?

Content is what you’re reading right now. It is not a list of keywords slapped onto a page to try to fool some search engine into sending you some sucker who won’t read your page anyway. It is natural language, reading material, literature, if you will, that is both informative and entertaining. It is not suck-ass marketing drivel. It is almost as if there were a real live person talking to you. You’d be surprised what people search for, and what they find. And you will be surprised, if you take the time to do it right.

Now You Know The Basic Online Website Marketing Strategy That We’ve Known All Along

At Starving Arts, we employ real live artists who don’t hate their jobs. They develop clean, intuitive interfaces like this one. We employ real live writers to do our web copywriting, not canned marketron barkers. Your web site is not a carnival, and none of your potential customers want it to be. Our writers write things that are fun and effective, like the page you’re reading now. We use real photographers, genuine programmers. We do not employ caged monkeys trained to point and click. And your customers will know the difference.

Online Website Marketing Strategy: You’ve Got Choices To Make

You can spend two hundred and fifty dollars on some worthless template that looks exactly like a million other sites, and that no one will ever look at. You will never recoup a single penny. You can spend a little more, say five hundred, and get some megalomaniacal art-school reject to play businessman with you for a couple of weeks, finally delivering to you a slightly modified template site that still looks exactly like a million other crappy sites, and that no one will ever look at. When the accountant asks you if you ever made any of your money back, you will laugh nervously and hope the writeoff was worth it. Or, you can pick up the phone and call Starving Arts for a free consultation.

Strategic Services For Online Website Marketing Strategy

Starving Arts will give you a reasonable price on a real, live web site that actually works. We’ll talk to you about your needs. We’ll get to the bottom of what your site is actually supposed to accomplish. Then we’ll tell you your options. We’ll help you determine what you want to say to your public, and how you want your public to respond. We’ll quote you a price range, explaining what each step up the ladder will do for your business, and whether or not it’s right for you. Most of our sites for medium-sized businesses end up in the $3500 to $6500 range, depending on what level of service you need and what advertising budget you’re comfortable with. Then, our professional creatives will build a site that you’ll be proud of, and that will keep people coming back. Our team of website marketing strategic experts will make sure that your web presence casts a shadow on your competition.