Website Marketing Strategies and Artforms

Web page design, one element of website design, is the design of one web page. Web page design is the creation of a layout. It is not web site design, but many elements of web page design must be determined by the design of the site on the whole.
Navigating Your Online Website Marketing Strategy
For example, [...]

Web page design, one element of website design, is the design of one web page. Web page design is the creation of a layout. It is not web site design, but many elements of web page design must be determined by the design of the site on the whole.

Navigating Your Online Website Marketing Strategy

For example, a web page design must take into account navigation to the rest of the site and (hopefully) to external sites as well. The web page design must utilize all the elements of effective visual formatting in ways far more complex than page design off the web. If this is done correctly, each single web page should be an integral part of the overarching website marketing strategies in play.

Firstly, web page design must give visual prominence to the immediate content. To properly design a web page, web designers must have a proper grounding in print design, in visual tracking tendencies, in knowing where a reader should be looking and how to make it easy for them to look there. However, web page design cannot limit itself to the insights and technologies developed for page design off the web. Web page design must also provide natural, intuitive means of navigation that is inline with the overall strategy for marketing the website. In many ways, the standard ‘navigation bar’ is completely overrated.

Online Website Marketing Strategy: A Series Of Tubes

Hypertext, the foundation of the web and of web page design, is an information technology that is underused in its own natural environment. The web’s myriad of ’standard’, boring, ineffective web pages is like a telephone pole farm in the middle of an old-growth forest. The natural linguistic development of web surfing is what makes it so interesting, both in concept and in practice. If you give people a web page design that does not feed this intuitive interest, then they won’t like your web page design and they won’t like you. The website design strategem will have failed.

Strategic Online Website Marketing At Last

The problem that businesses are having with web page design is that no one seems to know how to do it. People who design fantastic web pages for their own private use turn right around and produce rubbish for their clients. Commercial web page design is shrouded in the same ruinous paradigm that produced shopping malls: the idea that people will want to go somewhere just for the experience of being consumers. Website marketing strategy is what tends to be missing from the equation.