Website Marketing Strategies and Artforms

You might be wondering why a site about arts and artists has a section devoted to website marketing strategies to begin with, so in this post I’d like to tell you a bit about the new new economy and the things you have to do as an artist to market yourself.
Online Website Marketing Strategy For [...]

Once you’ve got your site up and running, that’s the time to start your web advertising campaign, right?
As a matter of fact, that is completely, totally, absolutely false. Website advertising should begin the moment you even start thinking about how to put the site together. And that does not mean buying billboards announcing that your [...]

There are generally two types of website copywriting: bad and worse. Copywriting is hard enough, but you throw in the fact that it’s for the web and people freeze up. In fact, most web copywriting is done in a state of willful ignorance over at least one of the following two significant details: it is [...]

Website development is the synthesis of web page design, website design, web copywriting, and web programming. In other words, web development is the total package, and it should encompass your entire website marketing strategy. Therefore, website development requires every skill in every level of the process, from conceptualization and planning, through the website design process, [...]

Website design is a very different animal than web page design. The design of a web site is its flow, its way of interacting with the reader. A web site design is a complex relationship between individual web pages that can make or break website marketing strategies.
The Structure of Online Website Marketing Strategy
Web site design [...]

Web design, like any other type of design, is art that is not quite art. Web design has to be advertising, packaging, and product rolled into one. Building an online store is not web design, nor is creating an advertisement page web design, nor is creating a page that looks incredible but has no text. [...]

Online Website Marketing Strategy Analysis: Web Design Firms and Why They Suck
The most important question you can possibly ask about a web site is precisely the same question that is completely ignored by the types of people that are trying to sell you their web design services. It’s so basic, so absolutely essential, that you [...]