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Online Website Marketing is About Artists Making Money Online

You might be wondering why a site about arts and artists has a section devoted to website marketing strategies to begin with, so in this post I’d like to tell you a bit about the new new economy and the things you have to do as an artist to market yourself.
Online Website Marketing Strategy For [...]

You might be wondering why a site about arts and artists has a section devoted to website marketing strategies to begin with, so in this post I’d like to tell you a bit about the new new economy and the things you have to do as an artist to market yourself.

Online Website Marketing Strategy For Artists

There is currently less government funding for the arts than there has ever been in our lifetimes. This is a sad truth for those of us who understand the cultural value of art and of supporting artists financially, but it is the truth nonetheless. So, to remain an artist you must do one of two things: get comfortable being a starving artist, or learn how to make money online for beginners.

The strategy that you use to make money online as an artist can go one of two basic ways: either you will try to sell your art online (which is very difficult), or you will find a way to make money by giving away your art online, which is not as difficult as you might think. The internet is all about giving things away for free that at one point would have cost money. So where is all this money coming from?

Sources Of Online Website Marketing Strategy

Two places: through the buying and selling of commodities (not hand-crafted wonders like you make, but things that can be made and sold en masse); and through advertisement for goods and services. A lot of artists are instinctively opposed to advertisement and mass productions, but I’m telling you right now that if you want to make money online as an artist you’re going to have to get over this.

Embrace the commerce, because you cannot escape from it. Embrace the commerce because, in the end, maybe it’s not as bad as we all thought it would be. Embrace the commerce because, at the end of the day, you have to eat and a bottle of wine with dinner would be absolutely lovely.

So here’s where we begin the story of how you can make money online as an artist by setting up your own website. You can just go ahead and disregard everything posted on this blog prior to this post because, honestly, it’s all from 2003 and it’s all crap. Beautiful keyword-rich, aged, ripened crap, but crap nonetheless. We’ll get to all of that soon enough. Anyway, suffice to say that it is not very good reading material for you to hear me pitching website marketing and design services that haven’t existed for half a decade, is it? So just ignore all of that crap and subscribe to my RSS feed and read everything that comes out of this blog from this point forward because I’m going to try to give you the step-by-step.

The Online Website Marketing Strategist: A Profile

I myself am only barely an artist anymore since I have gone on to graduate school to be a professional, and so I am from the outside looking in. Trust me, perspective helps. I’m not so hungry anymore, so for me it is simple to look back on my days as a starving artist and think about all the ways I could have easily come out ahead but didn’t simply because I was too wrapped up in that frenzied moment to understand what needed to be done.

So there’s what you’ll need: you’ll need a cool head, you’ll need a great deal of patience, and you’ll need at least ten hours a week. I think that’s about it for now.

Great Books on Online Website Marketing

I just wanted to let you guys know that I personally love to read about website marketing because it is truly a passion for me. I believe that in order to succeed as a website marketer you have to have that passion in you that drives you to learn more and more and to always improve, because the field is ever changing and if you stay still you will simply fade away.

Online Website Marketing Strategy Must Reads

That is why I have put together this list of excellent books about website marketing and I encourage you to read and re-read them if you want to be a successful marketer on the web. I will update this list at least once a week so please be sure to bookmark this page and come back to see what I’m reading and enjoying.

I would also love to hear your feedback about any of the these books that you read, so feel free to leave a comment about these books are any others that you feel are valuable for people in the field.

The Long Tail: Why the Future of Business is Selling Less of More (Hardcover) tagged "internet marketing" 33 times

The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More (Hardcover)
By Chris Anderson

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Your Portable Empire: How to Make Money Anywhere While Doing What You Love (Hardcover) tagged "internet marketing" 24 times

Your Portable Empire: How to Make Money Anywhere While Doing What You Love
Your Portable Empire: How to Make Money Anywhere While Doing What You Love (Hardcover)
By Pat O'Bryan

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31 Days to Millionaire Marketing Miracles (Paperback) tagged "internet marketing" 21 times

31 Days to Millionaire Marketing Miracles
31 Days to Millionaire Marketing Miracles (Paperback)
By Tracy Repchuk



AdWords For Dummies (For Dummies (Computer/Tech)) (Paperback) tagged "internet marketing" 19 times

AdWords For Dummies (For Dummies (Computer/Tech))
AdWords For Dummies (For Dummies (Computer/Tech)) (Paperback)
By Howie Jacobson

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Internet Riches: The Simple Money-making Secrets of Online Millionaires (Hardcover) tagged "internet marketing" 17 times

Internet Riches: The Simple Money-making Secrets of Online Millionaires
Internet Riches: The Simple Money-making Secrets of Online Millionaires (Hardcover)
By Scott Fox

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Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) (Paperback) tagged "internet marketing" 16 times

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) (Paperback)
By Perry Marshall

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The Best Damn GOOGLE ADSENSE Book B&W EDITION: How to make dollars instead of cents with Adsense (Paperback) tagged "internet marketing" 15 times

The Best Damn GOOGLE ADSENSE Book B&W EDITION: How to make dollars instead of cents with Adsense
The Best Damn GOOGLE ADSENSE Book B&W EDITION: How to make dollars instead of cents with Adsense (Paperback)
By Harry J. Misner

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The AdSense Code: What Google Never Told You About Making Money with AdSense (Paperback) tagged "internet marketing" 15 times

The AdSense Code: What Google Never Told You About Making Money with AdSense
The AdSense Code: What Google Never Told You About Making Money with AdSense (Paperback)
By Joel Comm

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Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World (Hardcover) tagged "internet marketing" 14 times

Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World
Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World (Hardcover)
By Ken McArthur

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Hardcover) tagged "internet marketing" 14 times

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Hardcover)
By Seth Godin

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback) tagged "internet marketing" 13 times

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
By Maria Veloso



Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover) tagged "internet marketing" 12 times

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (Hardcover)
By Chris Baggott



Reverse Google Marketing 2008 (DVD) tagged "internet marketing" 11 times

Reverse Google Marketing 2008
Reverse Google Marketing 2008 (DVD)
By Wendy Stevens



Mastering Online Marketing (Paperback) tagged "internet marketing" 11 times

Mastering Online Marketing
Mastering Online Marketing (Paperback)
By Mitch Meyerson



Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press) (Paperback) tagged "internet marketing" 10 times

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press)
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press) (Paperback)
By Mike Moran

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SEO: Search Engine Optimization Bible (Paperback) tagged "internet marketing" 10 times

SEO: Search Engine Optimization Bible
SEO: Search Engine Optimization Bible (Paperback)
By Jerri L. Ledford

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From Cubicle Slave to the Next Internet Millionaire (Paperback) tagged "internet marketing" 10 times

From Cubicle Slave to the Next Internet Millionaire
From Cubicle Slave to the Next Internet Millionaire (Paperback)
By Jaime Luchuck

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The Ultimate Lead Generation Plan (Paperback) tagged "internet marketing" 10 times

The Ultimate Lead Generation Plan
The Ultimate Lead Generation Plan (Paperback)
By Matt Bacak



The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email (Paperback) tagged "internet marketing" 9 times

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email (Paperback)
By Joe Vitale



The Internet Business Book: Volume No. 2 (Paperback) tagged "internet marketing" 9 times

The Internet Business Book: Volume No. 2
The Internet Business Book: Volume No. 2 (Paperback)
By James D Brausch



Online Website Marketing Overview

Real website marketing follows your site through the entire website development process. Website marketing is the marriage of web design and website advertising. Web marketing is knowing the web, knowing your market, and knowing how to work the two against each other.

Baby Steps In Online Website Marketing Strategy

The first step in website marketing is the same as the first step in marketing in the real world: finding out who your market is. In a lot of ways, this makes web marketing easier than traditional marketing, but it also opens up the way for a lot of companies that know nothing about the web or marketing on the web to start tauting themselves as ‘web marketing services.’

These supposed website marketing experts will go about marketing your site exactly like they’d market sneakers or pots of jam, and will therefore limit your potential audience. Web marketing must be happening in tandem with the development of your site, or you’ll end up calling real web marketing professionals and they’ll explain to you why you need to build a whole new site. And they’ll be right.

Online Website Marketing Strategy: Beautiful And Tragic

The beauty and the terror of web marketing is that your potential audience is so broad that you can miss it entirely. Finding your market on the web is less determining who is looking than it is finding out what they are looking for. After that, your web copywriting becomes your best friend or worst enemy. Website marketing is more than merely marketing your product: it is marketing your site. It is strategy. And if you have managed to find proper web designers, your website will be marketing itself from the very moment your site goes online.

How Online Website Advertising Fits In

Once you’ve got your site up and running, that’s the time to start your web advertising campaign, right?

As a matter of fact, that is completely, totally, absolutely false. Website advertising should begin the moment you even start thinking about how to put the site together. And that does not mean buying billboards announcing that your super-fantastic high-flying web site is coming soon. Every website is an act of web advertising. Every web page has to advertise itself.

Online Website Advertising Strategy

The most important elements of web advertising are on the page itself, and are absolutely integral to the web copywriting, web site design, and web page design. What you need is a set of fully integrated website marketing strategies that can guide the development of your website from the beginning. You need a professional.

Online Website Marketing: Don’t Screw Around

The site content is the most overlooked element of website advertising, and it is incidentally the most important. The reason for this lack of effective web advertising, the reason that banner-ad sales are falling off and obnoxious pop-up ads are being blocked, is the heightened sense of importance that website advertising has taken on to all the ‘website promotion’ firms that remain ignorant of basic modern marketing techniques. Web advertising is effective only when combined with advanced website marketing techniques.

Done right, a website should need little or no web advertising at all. And when website advertising is utilized, it should be performed only by seasoned experts who can make the most of your web advertising budget.

Website Marketing: The Copywriting Is The Key

There are generally two types of website copywriting: bad and worse. Copywriti